At Boon Babies, our pricing strategy is thoughtfully designed to reflect the value and quality of our products while ensuring affordability and market relevance. Here’s how we approach pricing:

1. Market Segment Alignment
   Our prices are consistent with the market segment we aim to target, ensuring our products resonate with our customers' preferences and purchasing power.

2. Competitive Benchmarking
   We consider the pricing of similar products offered by competitors to remain competitive while delivering exceptional value to our customers.

3. Customer Expectations
   Our prices align with what customers expect to pay for the type of clothing we offer, maintaining a balance between affordability and premium quality.

4. Perceived Value and Quality
   We price our products based on how customers perceive their quality and value, ensuring that every purchase feels worthwhile and satisfactory.

This policy helps us create a transparent and customer-focused pricing structure that aligns with market trends and customer satisfaction.